Social Media Marketing for HVAC ยท Upstate SC

When their AC dies in July, they shouldn't find your competitor first.

HVAC is a seasonal business โ€” which means your social presence needs to work hardest before the heat hits. BrandIQ Media keeps your company top-of-mind all year so you get the call, not the guy who posted last week.

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Sound Familiar?

The HVAC companies dominating your market post every week. Does yours?

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Peak season comes and you're invisible online

When a heat wave hits Upstate SC and homeowners scramble for emergency service, the companies they find first are the ones they've seen in their Facebook feed for months. Cold social = cold leads.

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Your social hasn't been updated since last year

Customers check your Facebook before they call. If your last post is from 8 months ago, you look out of business โ€” or not worth trusting with a $5,000 unit replacement.

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You're missing the maintenance upsell window

Spring tune-ups and fall inspections are your highest-margin services. But without consistent social content reminding customers before the season, they forget โ€” and call someone who was in their feed.

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Your competitors are running ads. You're not.

Facebook and Google ads for HVAC emergencies are exceptionally high-converting. If you're not running them, you're handing leads to whoever is. The margins are there โ€” the strategy just isn't.

What We Do For HVAC Companies

We make your HVAC company the one homeowners think of first.

With 25+ years of production experience, we turn every job, every season, and every maintenance tip into content that builds trust and drives calls โ€” before the emergency happens.

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Seasonal Campaign Strategy

Pre-summer AC prep, fall furnace checkups, winter emergency preparedness โ€” we build the content calendar that keeps your pipeline full every season, not just during breakdowns.

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Emergency Response Positioning

When equipment fails at 11pm in August, homeowners call who they trust. We build that trust through consistent presence so you're the first name they think of โ€” not the first result they Google.

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Job Documentation Content

Before/after installs, diagnostic walkthroughs, maintenance tips โ€” content that shows your expertise and builds the kind of trust that converts a Facebook follower into a lifelong maintenance customer.

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Targeted Local Ad Campaigns

Hyper-local ads targeting your service area โ€” spring tune-up specials, emergency response promotions, new install offers. Every dollar tracked against actual lead generation.

No surprises. Just results.

Every plan includes strategy, daily content creation, and monthly analytics. Pick what fits your business now โ€” you can always scale up.

Starter
$750/month

Perfect for HVAC companies getting started with professional social media.

  • โœ“ 3 posts per week
  • โœ“ 2 platforms (Facebook + Instagram)
  • โœ“ Monthly analytics report
  • โœ“ Custom content calendar
  • โœ“ Brand voice development
  • โœ“ Dedicated account manager
Get Started
Premium
$2,500/month

Full production experience โ€” daily content, video, ads, and weekly reporting.

  • โœ“ Daily posts across all platforms
  • โœ“ Professional video content
  • โœ“ Full ad spend management
  • โœ“ Weekly performance reports
  • โœ“ Priority support
  • โœ“ Competitor analysis
  • โœ“ Quarterly strategy review
  • โœ“ Custom video shoots
Get Started

Let's make your HVAC company the one everyone calls first.

Fill out the form and we'll reach out within 24 hours to schedule your free audit. No commitment, no pressure โ€” just a real conversation about your business.

We got your info.

A member of the BrandIQ Media team will reach out within 24 hours to schedule your free audit. Looking forward to learning about your business.

"Your customers scroll past a hundred posts a day. The ones that stop them look like they were made by professionals. Because they were."

BrandIQ Media · Simpsonville, South Carolina