Every BrandIQ Media engagement starts with a full audit of your current social presence, your competitors, and the gaps costing you calls. Here's a real example for a local plumbing company.
Greenville, SC · Family-owned since 2009 · 4 trucks
We rate your social presence across five dimensions. Mike's Reliable Plumbing scored a 2 out of 10 — not unusual for service businesses. The good news: there's nowhere to go but up.
The page exists but is effectively dormant. Prospects visiting the page see no activity and assume the business is slow — or gone.
Instagram is the #1 platform for before/after plumbing photos. Competitors are posting job-site Reels and building local followings. You're not there.
Photos are 2 years old, no posts in 6 months. Google deprioritizes profiles with stale content — this hurts your local search ranking.
Short-form video (Reels, TikTok, YouTube Shorts) gets 3–5× more reach than photos. You have produced zero video content in the past 12 months.
You have 27 Google reviews but have responded to only 3. Responding to every review signals responsiveness to prospects researching you.
Competitors in Greenville are running Meta ads with $300–500/mo budgets targeting homeowners in a 15-mile radius. You're not in that race at all.
We audited the top 4 plumbing companies competing for the same Greenville, SC customers. Here's how you stack up.
| Business | Google Posts | Video | Paid Ads | Est. Monthly Reach | ||
|---|---|---|---|---|---|---|
| Mike's Reliable Plumbing (YOU) | ⚠️ Dormant | ✗ None | ✗ None | ✗ None | ✗ None | ~120 |
| Upstate Plumbing Pros | ✓ Active | ✓ Active | ✓ Weekly | ⚠️ Some | ✓ Running | ~3,800 |
| Greenville Drain Masters | ✓ Active | ⚠️ Sporadic | ⚠️ Monthly | ⚠️ Some | ✗ None | ~1,400 |
| The Plumbing Authority | ✓ Active | ✓ Active | ✗ None | ✓ Regular | ✓ Running | ~5,200 |
| All American Plumbing SC | ⚠️ Sporadic | ✗ None | Unverified | ✗ None | ✗ None | ~380 |
These are the specific content formats you're missing — and what each gap is costing you in reach, visibility, and calls.
Before/after job videos, "how it works" explainers, and 15-second emergency tips get 3–5× more reach than photo posts. Your competitors are using them weekly.
Weekly GBP posts directly improve local search ranking. Google rewards active profiles with higher map pack placement — the single most valuable real estate for a local plumber.
Instagram is where homeowners in the 30–55 demographic research service providers. A well-run plumbing account can get 500–1,500 local followers in under 90 days.
Responding to every Google review — good and bad — is free marketing. When a prospect reads "Owner responded promptly," trust goes up. You have 27 unanswered reviews.
A $300/month Facebook + Instagram campaign targeting homeowners in a 15-mile radius can generate 8–15 inbound calls per month at typical local service CPL rates.
Freeze warnings. Pipe burst season. Summer irrigation. Pre-planned content around SC weather events captures high-intent searches right when customers need you most.
This is what your first month would look like. Every post is planned, written, and scheduled in advance. You approve, we post.
Based on comparable local service businesses we've managed in the Upstate SC market, here's what consistent social media management typically delivers. Results vary, but the direction doesn't.
Fill out our intake form and we'll build a personalized audit for your business — real competitors, real content gaps, real projections for your market.
No credit card required · Delivered within 2 business days · Zero obligation